Page 121 - 2019-2020 Academic Catalog - Providence Christian College

as: What is entrepreneurship? What is opportunity recognition and selection? How can you create and define competitive advantage? The class addresses the entrepreneurial process and the key elements of business plans that develop venture ideas into actual businesses. The main requirement of the class is the development of a business plan for a venture of the student’s choosing. Students will work together to develop an idea for a new venture, research its potential, perform analysis to identify what resources are needed and when, and then write and present a formal business plan. (3 credits)
331 International Business Strategy
An examination of the major managerial functions within global enterprises, providing an integrated perspective of the dynamics that characterize the global enterprise. The course will enhance students’ abilities to manage across global boundaries as it addresses the special challenges facing global enterprises. Students will identify examples of responsive management and provide insight in how to participate effectively in global markets. Pre-requisite: BUS 305 and ECO 211/212. (3 credits)
340 Business Communication
This course would cover the application of business communication principles through the creation of effective business documents and oral presentations. It would include study and application of team communication and the use of technology to facilitate the communication process. Prerequisites: COM 101 and ENG 101. (3 credits)
380 Strategic Management
This course is an integrative study of strategic management, requiring contemporary, comprehensive case applications of concepts from economics, marketing, accounting, finance, management, and international business. Ethical aspects of strategic decision-making are emphasized. Prerequisites: BUS 202, 205, 206, 225, 330 and ECO 211 and 212. (3 credits)
385- Special Topics in Business Administration
395 These courses will cover a variety of topics that are not studied in depth in other departmental
courses. Topics will be chosen according to student interest and instructor expertise. (1-3 credits)
396 Business Research
This course focuses on the gathering and interpreting of customer, market, and business information in solving business problems through the use of current research methods. Emphasis is placed on developing hands-on experience with questionnaire development, focus group research, and other practical research methodologies. Prerequisites: BUS 206, MAT 243 and junior standing. (3 credits)
405 Strategic Management
To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets, both traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment
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